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AIM Performance

The True Fitness Believers at AIM Performance

Creating a training facility that feels like a family.
Man on Hammer Strength Rack doing squats

Coaching Philosophy: How Matt Hickmann Builds Trust at MTSU

The strength and conditioning coach at Middle Tennessee State keeps his athletes informed.
Kettlebells in a row

Coach Kaz Kazadi's Personal Approach to His Athletes

The strength and conditioning coach's approach to motivation in the weight room.
Gold's Gum Burnaby British Columbia

Gold's Gym and Hammer Strength: Two Strength Training Pioneers with an Interesting History

How a pickup truck filled with Hammer Strength equipment made the trip to Venice and changed fitness history.
Clemson Football player during a game

How 'Finishing Strong' Has Become a Mantra for Clemson Football

Strength coach Adam Smotherman is there to make sure the Tigers finish strong, and not just in the weight room.
Cincinnati Bearcats Weight Room

The Cincinnati Bearcats' Unique Approach to Team Building

How a temporary weight room helped the Bearcats on the football field.